Extended Producers Responsibility encourages manufacturers to design environmentally friendly products by holding producers responsible for the costs of managing their products at the end of life. EPR is based on the principle that manufacturers have the maximum control over product design and marketing and thus have the greatest ability to reduce toxicity and production. EPR is practiced typically in the form of : reuse, buyback or recycle and manufacturers typically work with a third party or Producer Responsibility Organisation (PRO) for the product cycle management.